Americans have been under the spell of corporate activities for many years now, and do not realize the consequences our actions have had on ourselves and the planet we live on. Our habits as a population have a correlation to the intentions of corporations in their strive to make profits. One effect that this has had on us is that it had made us very wasteful. The mindset has been established that it is ok to throw out large amounts of materials, and when a purchase is made it is ok for it to last a given amount of time until it is time to replace it. The idea of disposable items was introduced to the country during the early 1900’s and has had a profound effect on the consumer market ever since.
One of the first items to hit the market was the Waterbury steel pocket watches. These watches were highly reliable and low priced. After this a company called Ingersoll released a watch which cost 1 dollar, about as much as an average days pay in that time (compared to many watches on the market around $10. If these watches ever broke, instead of attempting to fix them, customers would rather buy a new one. When wrist watches became popular, the old pocket watches in American households became obsolete and new watches were being sold to the same customers. Items like this do two things to the mindset of the general consumer. First, they accept the fact that their purchases are not meant to last forever and can break and be replaced. Second, they accept the obsolescence of their purchase caused by the release of a newer model.
Soon companies began to plan the obsolescence of their products. They release products which are either disposable, have intended flaws to keep them from lasting and knowing they will release a new edition in time to have customers coming back for more. Examples would be the Gillette shaving blade and the condom. Both these products needed to be replaced after every use, and incorporated an aspect of the consumer’s daily life to ensure customers returning. Americans seemed to have forgotten the values of not wasting and the business integrity in the building of products.
“Then there was the problem… of what to do with the old blade, which might imperil the fingers of his young. As usual, he tossed it on top of the medicine-cabinet, with a mental note that someday he must the 50 or 60 other blades that were…temporarily piled up there. (25 from Made to Break by Giles Slade).
Americans slowly began to fill the dumps with wasteful products and packaging, with the MSW (Municipal Solid Waste) almost doubling from 269 million tons in 1989 to 409 million tons in 2000 (jgpress.com). During World War 1 National frugality campaigns were organized by the treasury department in an attempt to decrease waste. This attempt was shot down by corporate America in defense of their profit creating methods of production.
“Local newspapers weighed in, supporting their advertisers, the retailers. Editorials championed “Business as usual” across the nation well into 1918, and Boston papers refuse to run a series of patriotic ads supporting the thrift campaign sponsored by an assortment of local academics” (54).
The media is also run by corporations, as they are trying to earn a profit by selling advertisements in their newspapers. They listened to the cry of corporate America and used their resources to control the attitude of the public against the campaigns by the government. This further shows how aspects of our daily lives and our behaviors are affected by the actions of corporations. If there is one lesson we can learn from this, is to be aware of the intentions of corporations. Do not take to heart what you see on TV and read in magazines without considering the true implications and reasons behind it. Make decisions for yourself with the future of mankind in mind and hopefully we can end the immense amount of waste created by our country and resist the other mannerisms caused by the greedy corporate America money has created.
“We growing wiser, are we just growing tall?” – From Patience by Nas and Damian Marley